About

Our Story

MICUCCI Milano is a rebranding born from the brand MONILI by Micucci, which has its roots in the rich Neapolitan artisanal tradition, renowned worldwide as one of the cradles of Made in Italy. Founded in 2016 from an idea by Mrs. Mariacarmela Micucci and her husband, aerospace engineer Aniello Forino, it quickly distinguished itself as an ideal continuation of the centuries-old tradition of Neapolitan workshops.

MONILI by Micucci, a trademark registered in Italy and Europe, celebrates the beauty of genuine leather, a hallmark of Italian excellence, shaping simple yet refined designs that can captivate even the most discerning tastes. In 2024, a new style team took over and advanced the rebranding process, transforming MONILI by MICUCCI into MICUCCI MILANO. This new identity fully represents the brand’s evolution, merging Italian craftsmanship with contemporary design.

Mission

Our goal is to create accessories that reflect the people who wear them, integrating ethics, inclusivity, and sustainability. MICUCCI MILANO aims to be the choice for those who see the city as an adventure of discovery and style, offering versatile and customizable bags that are ideal for fast-paced urban life. We strive to represent excellence and authenticity through bags that are more than just accessories: true statements of style and character.

Vision

MICUCCI’s vision is clear: to represent excellence, authenticity, and uniqueness. The MICUCCI bag becomes a statement of style and identity, an open platform for individual creativity, and a declaration of belonging to a sophisticated, cosmopolitan community.

Values

SELF EXPRESSION
The MICUCCI bag is more than an accessory: it’s a blank canvas, ready to be transformed and reimagined. People personalize it with charms, patches, and accessories, bringing to life a truly unique piece. MICUCCI’s strength lies in the freedom it offers each customer to make the bag their own, reflecting personal tastes, experiences, and passions.

ECO-INCLUSIVITY
MICUCCI MILANO is committed to creating bags that respect the environment and promote inclusivity, embodying a model of eco-inclusivity that embraces both social and ecological aspects: Made in Italy quality, personalization, and durability.

VIBRANT
MICUCCI MILANO embodies bold luxury, designed for those who live the city with energy and character. The brand stands out for its strong aesthetic, blending modernity with metropolitan edge, speaking to those who seek accessories that not only complete their look but also express a defined, personal, and captivating style.